Proven Impact
-30% Onboarding Time
+40%
Task Completion
8.000+
Users Impacted
100+
Workshops
What I do

Product & UX Strategy
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50+ user research sessions conducted
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User-centered design from discovery to delivery
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Aligning user needs with business goals

UX/UI for Complex Products
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SaaS platforms, AI tools & dashboards
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3 design systems built and scaled
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Information architecture & WCAG 2.1 AA compliance

Business Impact
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30% average improvement in key metrics
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Cross-functional team leadership
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Scalable, maintainable design systems
Featured Work
Scalable digital products
Selected projects where I worked on complex products, AI-driven workflows, and immersive brand experiences — focusing on clarity, scalability, and real-world impact.
Casillero del Diablo
Immersive digital experience · Brand & experiential design
CHALLENGE
Design immersive VR/web experience from scratch, coordinating 4 different agencies and translating physical brand narrative into interactive digital format for international audiences.
IMPACT
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Designed for 2 markets (Chile tourism + Asia campaigns)
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Coordinated 4+ teams (dev, content, narrative, marketing)
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Created cross-platform experience (VR → Web → Mobile)
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Successfully launched after testing and client validation
I’ve worked on products used by real teams and users, helping improve usability, scalability, and confidence in complex digital environments.